There's something magical about the soft, buttery texture of pink velvet cookies. With their delicate crumb and vibrant pink hue, these cookies are as beautiful as they are delicious. Whether you're baking for Valentine’s Day, a baby shower, or just craving something sweet, these cookies are sure to brighten your day.
I first made these on a whim when I wanted something different from the usual red velvet treats. The result? A perfectly chewy, slightly tangy cookie with a hint of vanilla and white chocolate. Now, they’re a staple in my kitchen whenever I want to impress friends and family with something both eye-catching and mouthwatering.
Why You'll Love This Pink Velvet Cookie Recipe
Get ready to fall in love with these irresistibly soft and chewy pink velvet cookies. They're not just pretty—they’re packed with flavor and perfect for any occasion.
First, they’re incredibly easy to make. No need for fancy equipment or complicated steps—just mix, scoop, and bake. Even beginner bakers will find success with this recipe.
The texture is out of this world. These cookies strike the perfect balance between soft and chewy, with just the right amount of crispness on the edges. Each bite practically melts in your mouth.
They’re a showstopper. That gorgeous pink color makes these cookies ideal for birthdays, bridal showers, and holidays. Plus, they look stunning on a dessert table!
Best of all, the flavor is phenomenal. A touch of cocoa powder adds depth, while vanilla and buttermilk bring that signature velvet richness. Add white chocolate chips for an extra pop of sweetness, and you’ve got an unforgettable treat.
Ingredients Notes

The secret to these amazing pink velvet cookies lies in the quality and balance of ingredients. Let’s break it down:
Butter – Always use unsalted butter at room temperature. This ensures the perfect creamed texture when mixed with sugar, creating a soft and fluffy cookie base.
Granulated Sugar & Brown Sugar – A mix of both sugars gives the cookies their ideal chewiness while keeping them from becoming too crisp. The brown sugar also adds a subtle caramel-like depth.
Egg – Helps bind everything together and gives the cookies structure. Make sure your egg is at room temperature for even mixing.
Buttermilk – The key ingredient that makes these cookies ultra-soft! It adds a slight tang, balancing out the sweetness and enhancing the velvet texture. If you don’t have buttermilk, you can mix regular milk with a splash of vinegar as a substitute.
Cocoa Powder – Just a touch of unsweetened cocoa powder gives the cookies a hint of that classic velvet flavor without overpowering the vanilla.
Pink Gel Food Coloring – This is what gives the cookies their signature pink hue. Gel food coloring is best because it provides vibrant color without altering the consistency of the dough.
White Chocolate Chips – These add the perfect amount of sweetness and create a beautiful contrast against the pink cookie base. Feel free to substitute with milk or dark chocolate chips if preferred.
For equipment, all you need is a hand mixer or stand mixer, a mixing bowl, a baking sheet, and parchment paper to prevent sticking.
How To Make This Pink Velvet Cookie Recipe

Making these pink velvet cookies is as easy as 1-2-3. Let’s walk through the steps!
Start by preheating your oven to 350°F (175°C) and lining a baking sheet with parchment paper. This prevents sticking and ensures even baking.
In a large mixing bowl, cream together the butter, granulated sugar, and brown sugar until light and fluffy. This should take about 2-3 minutes with a hand mixer. Proper creaming is crucial for achieving that soft, melt-in-your-mouth texture.
Next, beat in the egg, buttermilk, vanilla extract, and pink food coloring until fully combined. The mixture should turn a lovely, vibrant pink. If needed, add more food coloring a little at a time until you achieve the desired shade.
In a separate bowl, whisk together the flour, cocoa powder, baking soda, and salt. Slowly add these dry ingredients to the wet ingredients, mixing just until combined. Be careful not to overmix—this keeps the cookies soft and tender.
Fold in the white chocolate chips, ensuring they’re evenly distributed throughout the dough. Then, use a cookie scoop or spoon to drop rounded tablespoons of dough onto your prepared baking sheet, spacing them about 2 inches apart.
Bake for 10-12 minutes or until the edges are set but the centers still look slightly soft. The cookies will continue to set as they cool, so don’t overbake! Let them rest on the baking sheet for 5 minutes before transferring to a wire rack to cool completely.
Storage Options
If you manage to have leftovers, these pink velvet cookies store beautifully!
For short-term storage, place them in an airtight container at room temperature. They’ll stay fresh for up to 5 days—though they rarely last that long!
For longer storage, you can refrigerate them. Simply pop them in an airtight container and enjoy within one week. Just let them come to room temperature before eating for the best texture.
Want to make these in advance? Freeze the dough! Scoop cookie dough balls onto a baking sheet and freeze until firm. Then, transfer them to a freezer-safe bag. When ready to bake, simply add an extra minute or two to the baking time—no need to thaw!
Variations and Substitutions
One of the best things about this recipe is how easily you can customize it. Here are a few fun variations to try:
Red Velvet Cookies – Swap the pink food coloring for red to create a more traditional red velvet cookie.
Strawberry Pink Velvet – Add ½ teaspoon of strawberry extract for a fruity twist that pairs beautifully with the white chocolate chips.
Dark Chocolate Drizzle – Melt dark chocolate and drizzle it over the cooled cookies for a decadent finishing touch.
Sprinkle Fun – Roll the cookie dough balls in pink or red sprinkles before baking for extra festive flair.
Gluten-Free Option – Substitute the all-purpose flour with a 1:1 gluten-free flour blend for a gluten-free version that’s just as delicious.
No matter how you make them, these pink velvet cookies are guaranteed to be a hit. Experiment with flavors and mix-ins to make them your own!
PrintPink Velvet Cookie Recipe
These pink velvet cookies are soft, chewy, and full of sweet vanilla flavor with a beautiful pink hue. Perfect for Valentine's Day, baby showers, or any celebration, these cookies are easy to make and absolutely delicious.
- Prep Time: 15 minutes
- Cook Time: 12 minutes
- Total Time: 27 minutes
- Yield: 24 cookies 1x
- Category: Dessert
- Method: baking
- Cuisine: Italian
- Diet: Vegetarian
Ingredients
- 2 ½ cups all-purpose flour
- 1 tsp baking soda
- ½ tsp salt
- ¾ cup unsalted butter, softened
- 1 cup granulated sugar
- ½ cup brown sugar, packed
- 2 large eggs
- 1 tbsp vanilla extract
- 1 tsp white vinegar
- 2 tsp red or pink food coloring
- ½ cup buttermilk
- 1 cup white chocolate chips (optional)
Instructions
- Preheat oven to 350°F (175°C) and line a baking sheet with parchment paper.
- In a bowl, whisk together flour, baking soda, and salt. Set aside.
- In a large bowl, beat butter, granulated sugar, and brown sugar until creamy.
- Add eggs, vanilla extract, vinegar, and food coloring, then mix until smooth.
- Gradually add dry ingredients, alternating with buttermilk, and mix until combined.
- Fold in white chocolate chips if using.
- Scoop dough onto the baking sheet, spacing them 2 inches apart.
- Bake for 10-12 minutes or until edges are set.
- Let cookies cool on the baking sheet for 5 minutes, then transfer to a wire rack.
Notes
- Adjust the food coloring for a lighter or deeper pink shade.
- White chocolate chips add extra sweetness but can be omitted.
- Store in an airtight container for up to a week.
Nutrition
- Serving Size: 1 cookie
- Calories: 160
- Sugar: 12g
- Sodium: 85mg
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